 | Prof Adrian North |
|---|---|
Director of Psychology |
Adrian North completed his PhD on music psychology in 1996 at the University at Leicester. He was appointed to a Lectureship in Psychology at Leicester that same year, and to a Senior Lectureship in 2002. In 2007 he was appointed Professor of Psychology at Heriot Watt.
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Musical taste and personality - information for journalists
Research Interests
His research concerns the social and applied psychology of music, and three aspects of this in particular, namely music and deviant behaviour, music and consumer behaviour, musical preference in everyday life.
Publications
As first author
North, A. C. (2000). ‘The tills are alive…’. International Journal of Music Education, 35, 69-71.
North, A. C., Bland, V., and Ellis, N. (2005). Distinguishing heroes from celebrities. British Journal of Psychology, 96, 39-52. [Abstract]
North, A. C., Colley, A. M., and Hargreaves, D. J. (2003). Adolescents’ perceptions of the music of male and female composers. Psychology of Music, 31, 139-154. [Abstract]
North, A. C., Desborough, L., and Skarstein, L. (2005). Musical preference, deviance, and attitudes towards celebrities. Personality and Individual Differences, 38, 1903-1914. [Abstract]
North, A. C. and Hargreaves, D. J. (1995). Subjective complexity, familiarity, and liking for popular music. Psychomusicology, 14, 77-93. [Abstract]
North, A. C. and Hargreaves, D. J. (1995). Eminence in pop music. Popular Music and Society, 19, 41-66. [Abstract]
North, A. C. and Hargreaves, D. J. (1996). The effects of music on responses to a dining area. Journal of Environmental Psychology, 16, 55-64. [Abstract]
North, A. C. and Hargreaves, D. J. (1996). Responses to music in a dining area. Journal of Applied Social Psychology, 24, 491-501. [Abstract]
North, A. C. and Hargreaves, D. J. (1996). Responses to music in aerobic exercise and yogic relaxation classes. British Journal of Psychology, 87, 535-547. [Abstract]
North, A. C. and Hargreaves, D. J. (1996). Affective and evaluative responses to the arts. Empirical Studies of the Arts, 14, 207-222. [Abstract]
North, A. C. and Hargreaves, D. J. (1996). Situational influences on reported musical preference. Psychomusicology, 15, 30-45. [Abstract]
North, A. C. and Hargreaves, D. J. (1997). The effect of physical attractiveness on responses to pop music performers and their music. Empirical Studies of the Arts, 15, 75-89. [Abstract]
North, A. C. and Hargreaves, D. J. (1997). Liking, arousal potential, and the emotions expressed by music. Scandinavian Journal of Psychology, 38, 45-53. [Abstract]
North, A. C. and Hargreaves, D. J. (1997). Liking for musical styles. Musicae Scientiae, 1, 109-128. [Abstract]
North, A. C. and Hargreaves, D. J. (1997). The musical milieu: studies of listening in everyday life. The Psychologist, 10, 309-312. [Abstract]
North, A. C. and Hargreaves, D. J. (1998). The effect of music on atmosphere and purchase intentions in a cafeteria. Journal of Applied Social Psychology, 28, 2254-2273. [Abstract]
North, A. C. and Hargreaves, D. J. (1998). Affective and evaluative responses to music. Current Psychology, 17, 102-108. [Abstract]
North, A. C. and Hargreaves, D. J. (1999). Can music move people? The effects of musical complexity and silence on waiting time. Environment and Behaviour, 31, 136-149. [Abstract]
North, A. C. and Hargreaves, D. J. (1999). Music and adolescent identity. Music Education Research, 1, 75-92. [Abstract]
North, A. C. and Hargreaves, D. J. (1999). Music and driving game performance. Scandinavian Journal of Psychology, 40, 285-292. [Abstract]
North, A. C. and Hargreaves, D. J. (2000). Musical preference during and after relaxation and exercise. American Journal of Psychology, 113, 43-67. [Abstract]
North, A. C. and Hargreaves, D. J. (2000). Collative variables versus prototypicality. Empirical Studies of the Arts, 18, 13-17. [Abstract]
North, A. C. and Hargreaves, D. J. (2001). Complexity, prototypicality, familiarity, and the perception of musical quality. Psychomusicology, 17, 77-80. [Abstract]
North, A. C. and Hargreaves, D. J. (2002). Age variations in judgements of ‘great’ art works. British Journal of Psychology, 93, 397-405. [Abstract]
North, A. C. and Hargreaves, D. J. (2003). Is music important? The Psychologist, 16, 406-410. [Abstract]
North, A. C. and Hargreaves, D. J. (2005). Labelling effects on the perceived deleterious consequences of pop music listening. Journal of Adolescence, 28, 433-440. [Abstract]
North, A. C. and Hargreaves, D. J. (2006). Problem music and self-harming. Suicide and Life-Threatening Behavior, 36, 582-590. [Abstract]
North, A. C. and Hargreaves, D. J. (2007). Lifestyle correlates of musical preference: 1. Relationships, living arrangements, beliefs, and crime. Psychology of Music, 35, 58-87. [Abstract]
North, A. C. and Hargreaves, D. J. (2007). Lifestyle correlates of musical preference: 2. Media, leisure time, and music. Psychology of Music, 35, 179-200. [Abstract]
North, A. C. and Hargreaves, D. J. (2007). Lifestyle correlates of musical preference: 3. Travel, money, education, employment, and health. Psychology of Music, 35, 473-497. [Abstract]
North, A. C., Hargreaves, D. J., and Hargreaves, J. J. (2004). The uses of music in everyday life. Music Perception, 22, 63-99. [Abstract]
North, A. C., Hargreaves, D. J., and Heath, S. (1998). Musical tempo and time perception in a gymnasium. Psychology of Music, 26, 78-88. [Abstract]
North, A. C., Hargreaves, D. J., MacKenzie, L., and Law, R. (2004). The effects of musical and voice ‘fit’ on responses to adverts. Journal of Applied Social Psychology, 34, 1675-1708. [Abstract]
North, A. C., Hargreaves, D. J., and McKendrick, J. (1997). In-store music affects product choice. Nature, 390, 132. [Abstract]
North, A. C., Hargreaves, D. J., and McKendrick, J. (1999). Music and on-hold waiting time. British Journal of Psychology, 90, 161-164. [Abstract]
North, A. C., Hargreaves, D. J., and McKendrick, J. (1999). The effect of music on in-store wine selections. Journal of Applied Psychology, 84, 271-276. [Abstract]
North, A. C., Hargreaves, D. J., and McKendrick, J. (2000). The effects of music on atmosphere and purchase intentions in a bank and a bar. Journal of Applied Social Psychology, 30, 1504-1522. [Abstract]
North, A. C., Hargreaves, D. J., and O’Neill, S. A. (2000). The importance of music to adolescents. British Journal of Educational Psychology, 70, 255-272. [Abstract]
North, A. C., Linley, P. A., and Hargreaves, D. J. (2000). Social loafing among students in a co-operative task. Educational Psychology, 20, 389-392. [Abstract]
North, A. C. and Oishi, A. (2006). Music CD purchase decisions. Journal of Applied Social Psychology, 36, 3043-3084. [Abstract]
North, A. C. and Sheridan, L. (2004). The effect of pedestrian clothing in 18000 road crossing episodes. Journal of Applied Social Psychology, 34, 1878-1882. [Abstract]
North, A. C., Sheridan, L., Maltby, J., and Gillett, R. (2007). Attributional style, self esteem, and celebrity worship. Media Psychology, 9, 291-308. [Abstract]
North, A. C., Shilcock, A., and Hargreaves, D. J. (2003). The effect of musical style on restaurant customers’ spending. Environment and Behavior, 35, 712-718. [Abstract]
North, A. C., Tarrant, M., and Hargreaves, D. J. (2004). The effects of music on helping behaviour: a field study. Environment and Behavior, 36, 266-275. [Abstract]
As a junior author
Colley, A. M., North, A. C., and Hargreaves, D. J. (2003). Gender bias in the evaluation of new age music. Scandinavian Journal of Psychology, 44, 137-143.
Hargreaves, D. J., Marshall, N. A., and North, A. C. (2003). Music education in the 21st century: A psychological perspective. British Journal of Music Education, 20, 147-163.
Hargreaves, D. J., Marshall, N. A., and North, A. C. (2005). Educación musical en el siglo XXI: una perspective psicológica. Eufonia, 34, 8-32.
Hargreaves, D. J. and North, A. C. (1998). El estudio de lo social en la psicologia de la musica y en la educacion musical. Eufonia, 10, 45-50.
Hargreaves, D. J. and North, A. C. (1999). The functions of music in everyday life: redefining the social in music psychology. Psychology of Music, 27, 71-83.
Hargreaves, D. J. and North, A. C. (1999). Developing concepts of musical style. Musicae Scientiae, 3, 193-216.
Hargreaves, D. J. and North, A. C. (2000-2001). Effects of stimulus transformation mode on ‘music conservation’ responses in schoolchildren. Bulletin of the Council for Research in Music Education, 147, 72-76.
Oakes, S. and North, A. C. (2006). The impact of background musical tempo and timbre congruity upon ad content recall and affective response. Applied Cognitive Psychology, 20, 505-520.
Oakes, S. and North, A. C. (2008). Reviewing congruity effects in the service environment soundscape. International Journal of Service Industry Management, 19, 63-82.
Oakes, S. and North, A. C. (2008). Using music to influence cognitive and affective responses in queues of low and high crowd density. Journal of Marketing Management, 24, 589-602.
Rana, S. and North, A. C. (2007). The role of music in everyday life among Pakistanis. Music Perception, 25, 59-73.
Sheridan, L. and North, A. C. (2004). Representations of Islam and Muslims in psychological publications. The International Journal for the Psychology of Religion, 14, 147-157.
Sheridan, L., North, A. C., Maltby, J., and Gillett, R. T. (2007). Celebrity worship, addiction, and criminality. Psychology, Crime, and Law, 13, 559-571.
Tarrant, M. and North, A. C. (2004). Explanations for positive and negative behaviour: the intergroup attribution bias in achieved groups. Current Psychology, 23, 161-172.
Tarrant, M., North, A.C., and Hargreaves, D. J. (2000). English and American adolescents’ reasons for listening to music. Psychology of Music, 28, 166-173.
Tarrant, M., North, A. C., and Hargreaves, D. J. (2004). Adolescents’ intergroup attributions: A comparison of two social identities. Journal of Youth and Adolescence, 33, 177-185.
Tarrant, M., Hargreaves, D. J., and North, A. C. (2001). Social categorization, self-esteem, and the estimated musical preferences of male adolescents. The Journal of Social Psychology, 141, 565-581.
Tarrant, M., North, A. C., Edridge, M.D., Kirk, L.E., Smith, E.A., and Turner, R.E. (2001). Social identity in adolescence. Journal of Youth and Adolescence, 24, 597-609.
Abstracts for journal articles may be found here
Books
North, A. C. and Hargreaves, D. J. (2008). The social and applied psychology of music. Oxford: Oxford University Press. (Korean translation published 2009)
Hargreaves, D. J. and North, A. C. (Eds.) (1997). The social psychology of music. Oxford: Oxford University Press. (Japanese translation published 2004; Korean translation published 2008)
Hargreaves, D. J. and North, A. C. (Eds.) (2001). Musical development and learning: the international perspective. London: Cassell. (Russian translation published 2009)
Chapters In Edited Books
North, A. C. and Hargreaves, D. J. (1996). Lifespan developments in musical stylistic competence and preference, in J. Tafuri (Ed.) Quaderno della Societa Italiana Per L’Educazione Musicale No. 10: Lo Stile Musicale. Bologna: SIEM.
North, A. C. and Hargreaves, D. J. (1996). Responses to music in the real world. in I. van Hamersveld and N. van der Wielen (Eds.), Cultural research in Europe 1996. Amsterdam: Boekman Foundation and Circle.
North, A. C. and Hargreaves, D. J. (1997). Experimental aesthetics in everyday life, in D. J. Hargreaves and A. C. North (Eds.), The social psychology of music. Oxford: Oxford University Press.
North, A. C. and Hargreaves, D. J. (1997). Music and consumer behaviour, in D. J. Hargreaves and A. C. North (Eds.), The social psychology of music. Oxford: Oxford University Press.
North, A. C. and Hargreaves, D. J. (2005). Musical communication in commercial contexts. In D. Miell, R. MacDonald, and D. J. Hargreaves (eds.), Musical communication. Oxford: Oxford University Press. Pp. 405-422.
North, A. C. and Hargreaves, D. J. (2006). Music in business environments. In S. Brown and U. Volgsten (eds.). Music and manipulation: On the social uses and social control of music. Oxford: Berghahn. Pp.103-125.
North, A. C., Hargreaves, D. J. and Tarrant, M. (2002). Social psychology and music education, in R. J. Colwell and C. P. Richardson (eds.), The new handbook of research on music teaching and learning. New York: Oxford University Press. Pp.604-625.
Hargreaves, D. J., North, A. C., and Kemp, A. E. (2001). Psychology of music (Social psychology), in The new Grove dictionary of music and musicians (2nd edition). London: Macmillan. Pp.558-561.
Hargreaves, D. J. and North, A. C. (1997). The social psychology of music, in D. J. Hargreaves and A. C. North (Eds.), The social psychology of music. Oxford: Oxford University Press.
Hargreaves, D. J. and North, A. C. (2001). Conclusions: The international perspective, in D.J. Hargreaves and A.C. North (eds), Musical development and learning: The international perspective. London: Continuum.
Tarrant, M., North, A. C., and Hargreaves, D. J. (2002). Youth identity and music, in R. MacDonald, D. J. Hargreaves, and D. Miell (eds.), Musical identities. Oxford: Oxford University Press. (pp.134-150).
Invited Presentations (Since 2001)
North, A. C. (2001). Music in advertising. Paper presented at the Institute for Practitioners of Advertising, London.
North, A. C. (2002). Music and the environment. Paper presented at seminar hosted by Momentum Helsinki, Finland.
North, A. C. (2002). Music in adolescents’ daily lives. Paper presented at the British Association Festival of Science, University of Leicester.
North, A. C. (2003). Music and consumer behaviour. Paper presented to the Welsh section of the British Psychological Society, Bangor.
North, A. C. (2003). Music and consumer behaviour. Paper presented to the Swedish Music Publishers’ Association, Stockholm, Sweden.
North, A. C. (2006). Musical taste. Paper presented to the Swedish Music Publishers’ Association, Stockholm, Sweden.
North, A. C. (2006). Musical taste. Paper presented to the Finnish Music Publishers’ Association, Helsinki, Finland.
North, A. C. (2006). Music and consumer behaviour. Paper presented at the ESRC Creative Methods of Inquiry in Arts Marketing and Consumption, University of Bradford.
North, A. C. (2008). Is pop music bad for young people. Presented at the BPS ‘London Lectures’ series.
North, A. C. (2008). Music, arousal, and consumer behaviour. Presented at Radio Nova seminar, Helsinki, Finland.
North, A. C. (2008). Musical fit and sonic branding. Presented to EU Aural City project, Berlin, Germany.North, A. C. and Hargreaves, D. J. (2001). The effect of auditory stimuli on well-being in the elderly. Seminar presented at University of Jyväskylä, Finland.
North, A. C. and Hargreaves, D. J. (2001). Music and consumer behaviour: recent Leicester research. Paper presented at the Conference of the German Society for the Psychology of Music, Hildesheim, Germany.
PhD / MPhil supervision (since 2001)
October 2001-June 2003. Principal supervision of an MPhil candidate researching ‘Music purchasing in the UK and Japan’.
October 2001-June 2006. Principal supervision of a PhD candidate researching ‘The positive psychology of music’.
October 2003-August 2007. Principal supervision of a PhD candidate researching ‘Music and radio advertising’.
October 2004-. Principal supervision of a PhD candidate researching ‘Music and group processes’.
North, A. C. and Hargreaves, D. J. (2002). Age variations in judgements of ‘great’ art works. British Journal of Psychology, 93, 397-405.
Grants Awarded
February 1997. £1,800 from University of Leicester: ‘The effect of musical appropriateness on product selection’. (with D. J. Hargreaves)
July 1997. £32,390 from Performing Right Society/Phonographic Performance Ltd.: ‘The effect of music on consumer behaviour’. (with D. J. Hargreaves)
March 1998. £7,875 from the Associated Boards of the Royal Schools of Music: ‘Establishing benchmarks and reliability of assessments in the ABRSM grade examinations’. (with D. J. Hargreaves)
May 1999. £9,875 from Capital Radio Advertising: ‘Musical fit in radio advertisements’.
August 1999. £7,885 from Performing Right Society: ‘Music and workplace productivity’.
April 2000. £9964.86 from Capital Radio Advertising: ‘Voice fit in radio advertising’.
February 2001. £134,365.29 from the European Union: ‘Physical, Cognitive, and Psychological Well-Being in the Elderly: The Effect of Auditory Stimulation via Global Networks’.
March 2002. £120,000 from the Performing Right Society: ‘Development of a model for in-store music selection.
October 2005. £6,254 from the British Academy: ‘Demographic predictors of music style preferences’.
July 2009. £55,827 from the Leverhulme Trust: 'The impact of music on stress and immunity to illness among dairy cattle'.
Contact Details
Adrian North
Professor of Applied Psychology
School of Life Sciences
Heriot-Watt University
Riccarton
Edinburgh EH14 4AS
Scotland
UK
Tel: +44(0) 131 451 8239
Fax: +44(0) 131 451 3735
E-mail: A.North@hw.ac.uk
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